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Article by Sandra Pearce, Pet Business World 17/10/19
A leading Welsh independent pet retailer is launching a VIP scheme to reward loyal customers with more creature comforts.
PetPlace is launching its PetPlace Plus scheme in which members receive offers tailored to their buying habits, as well as free dog washes for their canine companions, complementary coffee once a month and early information on upcoming events and free advice sessions.
Managing director Sion Pritchard said PetPlace – which has stores in Ruthin, Chirk, Mold, Llangefni, Abergele and a head office in Mochdre – wants to reward shoppers and their pets.
He said: “We have loyal customers across North Wales and beyond who have been with us for many years. We want to give back to them but also identify the areas we can grow, whether that be increasing sales in a particular area or introducing a new service.
“The more people who join PetPlace Plus, the more opportunity we have to supply a range of products at a reduced rate for members and introduce discounts on the most popular lines.”
He added: “Most importantly – especially in Abergele, where we had a store revamp two years ago – we want to thank the customers who come back again and again, because we truly appreciate and value their support.”
PetPlace has had a busy year, taking on new staff and achieving a five-star hygiene rating at its revolutionary coffee bar, play park and cinema in Abergele.
The company had earlier also been presented with a prestigious Investors in People Silver Award.
Staff are no strangers to support themselves; employees from every branch will be taking part in the Chirk Castle Dark Run on October 19, a four-kilometre challenge to raise funds for Hope House Children’s Hospices.
The business has also sponsored the recent North Wales Young Business Awards, Conwy Business Awards and the Go North Wales Tourism Awards, taking place in November.
And with the PetPlace rebrand to be rolled-out across the other stores from 2020, things will only get busier for Sion and the team.
“After launching the new play park and coffee bar we knew it was going to be busy, but this year has exceeded all expectations,” he said.
“To be given a five-star hygiene rating is especially pleasing because everyone has worked hard to make it a success, and the response from the community has been amazing.”
Sion added: “The aim now is to build on momentum towards Christmas before unveiling new ideas and developments in 2020 – watch this space!”